About: How Each Play Works

Owen Manby
Signal Noise
Published in
2 min readMar 18, 2021

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It is critical to giving teams space and time to adopt new ways of working.

Plays are designed to be taught

One of the biggest parts of designing a Playbook is to move away from a ‘chucking them in’ culture.

This is a more academic approach to executing projects where we try and use research to improve how we work.

A big part of that is taking the Plays out of a project context, and understanding them as a separate entity that can be taught and improved. So, Plays are designed to be taught outside of a project context, and individuals are coached on their performance by a pier in their execution of it.

We do this by actually running sessions where studio members or new joiners are taught Plays before the hit projects. This gives us a chance to get people up to speed really quickly on the best way to work.

Teaching approach from the Signal Noise Playbook

Plays are designed to be executed

Each Play itself is a tool that can be used in a project. It is a checklist and instruction on exactly how to execute itself, and teams can pull up a Play and follow it step-by-step to execute what they need to.

Each Play has templates and documents needed, so there is a minimum amount of set up needed.

Plays are designed to enable coaching

We try and adopt a no-ego approach to our work.

We want to foster a safe and supportive environment where people can develop. As part of that, we want to offer people coaches, who will constructively give feedback on where people might be able to improve their execution of Pays.

This is always designed to improve people and only done if agreed and consented.

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Owen Manby
Signal Noise

Delivery Coach at Signal Noise. Trying To Be Better.